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Reborn in Football to Build Top Clubs from English League Two

Chapter 138 : Sky-high Naming Rights Price (Part 1) · Oct 01, 2026

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Chapter List (220)

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101 Chapter 101 : Battle of the Giants at Victoria Park 2026-10-01
102 Chapter 102 : The fatal ”diagonal line” 2026-10-01
103 Chapter 103 : The value of a champion 2026-10-01
104 Chapter 104 : The covetousness of the wealthy 2026-10-01
105 Chapter 105 : The test at St Andrews 2026-10-01
106 Chapter 106 : Critical Blow 2026-10-01
107 Chapter 107 : The growth curve of the ”monster” 2026-10-01
108 Chapter 108 : The King’s Weakness 2026-10-01
109 Chapter 109 : Brunton Park’s ”stifling” game 2026-10-01
110 Chapter 110 : Cracks in the ”Iron Bucket Formation” 2026-10-01
111 Chapter 111 : The ”no-striker formation” experiment and the youth training parade 2026-10-01
112 Chapter 112 : Children’s ”War Games” 2026-10-01
113 Chapter 113 : Space Hide and Seek and the Storm of Youth (Part 1) 2026-10-01
114 Chapter 114 : Space Hide and Seek and the Storm of Youth (Part 2) 2026-10-01
115 Chapter 115 : The Beginning of the Frenzy and the Future of the Chess Game (Part 1) 2026-10-01
116 Chapter 116 : The Beginning of the Frenzy and the Future Game (Part 2) 2026-10-01
117 Chapter 117 : The ”taste” of victory and the ”foundation” of the future 2026-10-01
118 Chapter 118 : Mirror match at Victoria Park 2026-10-01
119 Chapter 119 : The ”truth” of victory and the ”loneliness” behind the scenes 2026-10-01
120 Chapter 120 : ”Games” Beyond the Board (Part 1) 2026-10-01
121 Chapter 121 : ”Games” Beyond the Board (Part 2) 2026-10-01
122 Chapter 122 : A beast trapped in the quagmire 2026-10-01
123 Chapter 123 : The Victory of Will and the Gaze of ”K” 2026-10-01
124 Chapter 124 : Uninvited guests and the ”disturbance” in Phoenix 2026-10-01
125 Chapter 125 : ”Checkmates” on and off the chessboard 2026-10-01
126 Chapter 126 : Invitation from the ”Chess Player” 2026-10-01
127 Chapter 127 : Seagull’s ”broken wings” 2026-10-01
128 Chapter 128 : The beginning of the ”chess game” 2026-10-01
129 Chapter 129 : Chess pieces and players 2026-10-01
130 Chapter 130 : declaration 2026-10-01
131 Chapter 131 : The ”Sponge” of the Stadium of Light (Part 1) 2026-10-01
132 Chapter 132 : The ”Sponge” of the Stadium of Light (Part 2) 2026-10-01
133 Chapter 133 : Final Shot 2026-10-01
134 Chapter 134 : Derby Carnival and the ”Heart of the Empire” (Part 1) 2026-10-01
135 Chapter 135 : Derby Carnival and the ”Heart of the Empire” (Part 2) 2026-10-01
136 Chapter 136 : The Devil’s Lair and the Alarm Bell 2026-10-01
137 Chapter 137 : ”General” at the devil’s home court 2026-10-01
138 Chapter 138 : Sky-high Naming Rights Price (Part 1) 2026-10-01
139 Chapter 139 : The Empire’s ”Declaration” (Part 2) 2026-10-01
140 Chapter 140 : Derby’s heritage 2026-10-01
141 Chapter 141 : The A19 Derby of the ”Kindergarten” (Part 1) 2026-10-01
142 Chapter 142 : The A19 Derby of the ”Kindergarten” (Part 2) 2026-10-01
143 Chapter 143 : Derby’s heritage 2026-10-01
144 Chapter 144 : The ”habit” of victory 2026-10-01
145 Chapter 145 : The ”trouble” of victory and the ”prey” of the winter transfer window 2026-10-01
146 Chapter 146 : - Chapter 2: The Troubles of Victory (Part 2) 2026-10-01
147 Chapter 147 : The ”timid” opponent and the ”hungry” lion 2026-10-01
148 Chapter 148 : Heavy artillery and overwhelming victory 2026-10-01
149 Chapter 149 : The ”students” of St George’s Park 2026-10-01
150 Chapter 150 : The reputation of ”masters” and the ”soft power” of the empire 2026-10-01

138: Sky-high Naming Rights Price (Part 1)Victoria Park Stadium was deserted late at night.

The stadium’s floodlights had long been turned off, with only a few safety lights casting a faint glow.

Lin Feng stood alone in the main stand, looking down at the land that was about to be completely redeveloped.

On his phone screen, the content of an email Richard Arnold had just sent him was a bit surprising.

Eighty million pounds, for ten years.

This figure indeed exceeded his initial expectations.

Lin Feng took a deep breath and put his phone back in his pocket.

He understood that Samsung was not interested in Hartlepool United’s current performance, but rather the future blueprint he had envisioned.

A business empire with football at its core, integrating technology, sports, and entertainment.

More importantly, they smelled the enormous potential of the Eastern market.

Inside the office, Lin Feng opened the hardcover folder on his desk.

It contained the latest design proposal for the Northern Dragon Arena, with detailed technical parameters and cost analysis annotated on each page.

His finger traced over the architectural rendering of the modern stadium that was about to rise from the ground.

Sixty thousand seats, a retractable pitch, and an intelligent lighting system.

This would be the most advanced football venue in Northern England.

“But naming rights alone are far from enough.”

Lin Feng put down the documents and walked to the floor-to-ceiling window of his office.

Outside, the town of Hartlepool was already asleep, with only a few late-night bars still emitting warm yellow light.

He picked up his phone and dialed Richard Arnold’s number.

“Richard, I’ve seen your report.”

“Boss, this offer is indeed surprising. At the current exchange rate, it already exceeds the naming rights value of Arsenal’s Emirates Stadium.”

“I don’t accept it.”

A brief silence followed on the other end of the line.

“Boss, do you think the price isn’t reasonable enough?”

Lin Feng turned back to his desk and casually opened a business plan.

“The price is very reasonable, but the scope is too small. What I want is not a one-time naming rights deal, but a long-term strategic partnership.”

His voice was calm, but it conveyed an undeniable firmness.

“Tell them I need a Chief Technology Partner, not just a simple naming sponsor.”

Lin Feng began to elaborate on his ideas.

Smart stadium solutions, scientific research equipment for the training center, and joint brand promotion in global markets.

“Samsung provides the money; we provide them with a ticket to the future of tech-sports. In this business, what we want isn’t just money; it’s to be tied to them on the same ship.”

“Richard, this plan will completely change our club’s business model. We will no longer be a traditional football club, but a tech-sports complex.”

After hanging up the phone, Lin Feng opened his computer.

The system interface for the [World-Class Club Development Platform] was displayed on the screen.

[System Notification: Detecting that the host is engaged in important business negotiations.]

[Suggestion: Enable the “Market Analysis” module to evaluate the feasibility of the cooperation plan.]

Lin Feng clicked confirm.

Detailed data analysis charts immediately appeared on the system interface.

Samsung Electronics’ global market share, technical strength assessment, and forecast of development trends for the next five years.

Every piece of data proved that this South Korean electronics giant indeed had the strength to become a long-term partner.

[Analysis Result: Feasibility of this cooperation plan is 95.7%, with expected returns exceeding a simple naming rights agreement by 300%.]

Lin Feng closed the system interface and began to contemplate a larger business landscape.

Northern Storm Interactive Entertainment, the newly acquired logistics company, and investment projects in the new energy sector.

These seemingly scattered business ventures all needed to be unified and integrated under the Northern Capital holding structure.

He wanted to build a vast closed business loop with Hartlepool United as the core IP.

Various industries would mutually support each other, share resources, and form a powerful synergy.

At two in the morning, Lin Feng’s office was still brightly lit.

He was drafting a detailed business cooperation proposal, with every clause carefully considered.

A soft knock came from outside the door.

“Come in.”

Sophie Green pushed the door open, holding a cup of hot coffee.

“I saw your office light was still on, so I guessed you might need this.”

She placed the coffee in front of Lin Feng, her gaze sweeping over the documents spread out on the desk.

“What mysterious business plan are you working on now?”

Lin Feng looked up from the documents, his speech a beat slower than usual, indicating his fatigue at the moment.

“Not mysterious, just some necessary arrangements.”

Sophie sat down opposite him, ignoring the documents on the table, and went straight to the point: “I’ve heard some rumors about your moves beyond football.”

“I’ve recently heard some rumors that you’re making large-scale acquisitions and investments behind the scenes.”

“Rumors are often exaggerated.”

“But there’s always some factual basis.” Sophie leaned forward slightly, “Lin, I know you’re not just running a football club. You’re building something much bigger.”

Lin Feng picked up the coffee and took a small sip.

The warmth of the liquid slightly soothed his tired nerves.

“Sophie, sometimes a journalist’s professional sensitivity is a double-edged sword.”

“Then consider me concerned as a friend.”

Her voice softened a little.

“You’ve been working late recently, and even during team matches, you’re thinking about other things.”

Lin Feng put down his coffee cup and leaned back in his chair.

The night outside was still dark, and the distant sound of a ship’s horn from the harbor could be faintly heard.

“You know, Sophie, when I first came to Hartlepool, the port here was already in decline.”

His gaze drifted out the window.

“The fishing industry failed, the steelworks closed, and young people left to find better opportunities.”

“But you came.” Sophie listened quietly, “And then everything started to change.”

“Football is just the beginning.” Lin Feng turned his head and met her gaze, “True change requires more than that. Job opportunities, technological innovation, cultural prosperity.”

Sophie listened, then subconsciously tapped the rim of her coffee cup with her fingertip, seemingly digesting this grand vision.

This was not just about making money; it was about revitalizing this northern town.

“So you want to build a business empire?”

“I want to build an ecosystem.” Lin Feng corrected him, “An ecosystem that can self-circulate and self-develop.”

A brief silence fell between them.

Inside the office, there was only the faint hum of the computer fan and the distant sound of waves crashing against the shore.

Sophie suddenly remembered something.

“Oh, by the way, I heard Darlington’s coach boasted before the match that he would make your ‘kindergarten team’ pay the price.”

Lin Feng put down the documents, his finger tapping lightly on the desk, “Kindergarten? That analogy, our opponent will regret it very soon.”

“Kindergarten? An interesting analogy.”

“Are you really planning to send the reserve team to play in the derby?”

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