Inheritance of Two Trillion

Chapter 461: Chapter 461: Full-scale War, Annihilate the Yin Family!_1

Yin Dongfeng’s expression was anxious, his steps hurried, and without even knocking, he barged directly into his father Yin Haoran’s meditation room.

Yin Haoran was dressed in a long robe, sitting cross-legged on a cushion, calmly threading a string of small-leaf red sandalwood prayer beads through his fingers, silently reciting scriptures.

The ancient bronze incense burner beside him wafted trails of smoke, adding a sense of tranquility to the room.

Yin Haoran had spent an extra hour on his ”homework” today, feeling his entire being transported to a more serene state.

Just as he was contentedly reaping the benefits of his practice, Yin Dongfeng burst in!

”What’s the matter, to be in such a fluster?” Yin Haoran frowned slightly and chided softly.

When he was contemplating life and refining his spiritual nature, he did not want to be disturbed.

”Dad, something’s, something’s happened!” Yin Dongfeng’s face was deathly pale, completely oblivious to his father’s displeasure, his voice even stuttering.

Yin Haoran’s eyelids twitched with a hint of surprise.

Yin Dongfeng wasn’t an impetuous person but rather composed.

If he acted like this, it must be a serious matter!

”What happened?” Yin Haoran stood up, frowning as he asked.

”You have to see this!” Yin Dongfeng quickly handed over a tablet displaying the news.

Below, there were a hundred thousand comments!

”All the major media outlets have featured it as their headline stories, and all their arrows are pointing at our Haobei International!” Yin Dongfeng said fearfully, ”By the time I received the message, it was already late!”

Yin Haoran scrolled through the tablet.

The more he read, the uglier his expression became, with a mix of shock and panic rising within him—any sense of serenity or detachment he had was cast to the winds.

”How could this be! What about our news public relations department, what are they doing!”

Ever since a major public relations crisis two years ago that almost collapsed the entire family business, Yin Haoran had established a news public relations department. Its purpose was to deal with all sorts of negative news about Zhongjing Haoran online, from portal websites to bulletin board forums. As soon as negative information appeared, they would handle it promptly, and over the years, they had been quite effective.

And now, it had failed?!

”They discovered it early this morning, originally thinking it was just a routine news event. They immediately organized staff to begin steering public opinion and contacted media outlets to request the removal of negative information. But for some unknown reason, various versions of articles kept popping up, and the comment volume and heat continued to soar, beyond their control!”

As Yin Dongfeng spoke, he couldn’t help but take a sharp breath.

Yin Haoran remained silent, continuing to scroll through without uttering a word.

The issue with Haobei International was not very serious at first, but in the storm of public opinion, it became a target of mass criticism. If this continued, not only would the project be over, but their company would suffer as well!

The most critical issue was if the banking system took notice and downgraded their credit rating, that would be a real crisis!

”Where is the eye of this public opinion storm? Get the news public relations center to check for me immediately. I want to know where the initial articles came from and which outlet has the most comprehensive coverage online!”

As Yin Haoran spoke these words, he frowned, an inkling of an answer beginning to form in his mind.

”It’s Zhongjing Media!” Yin Dongfeng said gravely.

”Truly them! It’s Bai Xiaosheng!” Yin Haoran inhaled sharply, mixed with shock and anger, ”He’s actually launched an attack on us!”

...

In the Zhongjing Media, General Manager’s office.

Lin Weiwei held a tablet in her hands, checking the information and updates.

This time, Bai Xiaosheng had mobilized the entire New Media Department, under the guise of a live-action test of the department’s combat readiness!

The New Media Department was the first department that Bai Xiaosheng personally took charge of upon his arrival at Zhongjing Media. It was considered his closest kin, and now everyone in the department was fiercely loyal and enthusiastic about Bai Xiaosheng.

The New Media Department was also the first to undergo sweeping reforms—the expansion of media channels and the integration of media resources were changing rapidly.

They had long been eager to display their achievements for Bai Xiaosheng to see!

Now is the moment!

Though it couldn’t compare with the top-tier mainstream media within the country, it was absolutely unrivaled in Zhongjing, this second-tier city, in its own territory!

Now, this was power!

Bai Xiaosheng had long advocated that no medium should be overlooked, especially not individual social media platforms. He championed the idea of organizing them to form the most extensive media front.

With Shi Yu’s insistence, Bai Xiaosheng’s proposal was initially realized, and the mighty force of the media front became apparent!

Bai Xiaosheng himself was amazed!

It had to be said, Shi Yu’s connections over the years were truly invaluable...

At this moment, Shi Yu stood by the side, equally excited.

”The Yin Family has hired a bunch of internet staff, but we’ve been suppressing them tightly, giving them no chance to fight back!” Lin Weiwei set down her tablet and smiled, ”We’ve already thrown the Yin Family into complete disarray!”

”It’s not enough!” Bai Xiaosheng snorted coldly, ”The war of public opinion is only part of it!”

As they were talking, there was a knock on the office door.

Someone pushed the door open and entered.

”Mr. Bai, it’s all been handled!” The person smiled warmly.

However, Lin Weiwei and Shi Yu knew he was the most troublesome of all.

”Good, you’ve worked hard!” Bai Xiaosheng smiled at him.

”Old Yao! What did you go to do?!” Shi Yu couldn’t help asking.

Of the eleven directors, this one was the most unique.

”What else could I be doing, just carrying out Mr. Bai’s orders!” Old Yao chuckled.

Old Yao, Yao Songshi, director of the Zhongjing Media Legal Affairs Department, had the fewest people under him, but each of them was incredibly stellar, responsible for all of the company’s legal issues!

But this time, what had he done?

Shi Yu and Lin Weiwei were filled with suspicion.

In their confusion, Yin Dongfeng received a phone call!

It was from another project of the Yin Family.

”What! What did you say!” Yin Dongfeng became agitated as soon as he heard it.

”What’s wrong now?!” Yin Haoran asked sternly by the side.

Yin Dongfeng hung up the phone, his expression extremely ugly, ”Dad, the project in the west city has been sued by Zhongjing Media! They claim that our promotion used stills from Zhongjing Media’s TV shows and pictures of Shang Wanwan for commercial advertising, infringing upon their portrait rights. They’re claiming damages of twenty million!”

”Why would that project use them?” Yin Haoran said incredulously.

”It seems that someone from the production team had discrete interactions with them and implied this idea. Seeing that Haobei International was collaborating with them, they took it seriously!” Yin Dongfeng said through gritted teeth, ”This is clearly Bai Xiaosheng’s doing, playing dirty tricks on us. But now we don’t have any evidence, and the copyright infringement is confirmed!”

Yin Haoran’s hair bristled, his eyes blazing with hatred.

Bai Xiaosheng was clearly cutting them off from all paths of retreat!

As father and son were in dire straits, Yin Dongfeng’s phone rang again, and it kept ringing.

There were issues with media partnerships, marketing channels, and even problems with component procurement!

Zhongjing Media used all of its resource advantages to launch a comprehensive attack on the Yin Family!

This time, even fear swelled within the eyes of Yin Haoran.

Bai Xiaosheng was out to completely destroy the Yin Family!