Back To The 80s: President's Doted Wife

Chapter 1083: Chapter 1084: An Unconventional Market Survey

In the next few days, Cheng Su took Wang Bo and Zhao Da around Guangcheng, one area after another, but Wang Bo and Zhao Da felt that this market research trip was the most enjoyable and relaxing.

Why? Because the places Cheng Su took them were either tea houses or popular tea shops and various parks, it seemed like they were either eating or playing.

According to Cheng Su, understanding the people’s livelihood and well-being through conversations with them would help in understanding the local culture and the positioning of consumer ability.

Even at a vegetable market, she could chat with a vegetable vendor for about an hour, even learning which family the vendor’s ancestors married into.

Wang Bo and Zhao Da saw this and suddenly understood why Cheng Su knew everything and why she could do so much business as a woman.

Because she is willing to work hard, delve into research, use her brain, and lower her stance.

These days, she could pull almost anyone into a conversation, regardless of age, and information resources flowed to them like water, abundant and unending.

For example, they learned that people no longer liked to buy things at supply and marketing cooperatives because it was difficult to buy, things were expensive, and the staff there were particularly arrogant.

For example, they learned that many department stores were opening up now, making purchases more convenient, with prices fresh and fashionable.

Another example is they found out that while other items might not be necessary, one must save money to buy a bicycle, which could take you around the entire city.

And eating is the most important thing. Through conversations, they learned that life is better now than before, people’s purchasing desires are greater than before, and people have started to care more about appearances.

In terms of food, during festivals, if you want to give gifts, you must buy something with nice packaging that looks high-end and classy, making it look decent and bringing honor to you.

So, your product doesn’t have to taste particularly great, but the packaging must be good. If the product doesn’t taste good, good packaging can still win, sparking people’s desire to buy because it satisfies their vanity.

But if your packaging isn’t good, no matter how delicious your product is, it might still be at a slight disadvantage in sales.

Information like this was too much for Wang Bo and Zhao Da to jot down.

During the day, they followed Cheng Su from North City to East City, eating at one tea house after another. They even squatted in front of a department store for half a day, observing how many customers went in and how much they bought.

”I feel like this is a gourmet tour; I feel like my waist is getting round!” Zhao Da touched his waist, telling Cheng Su and the others.

”You little rascal, you got your fill and still complain. Some people don’t even get to eat!” Wang Bo tapped his forehead.

Zhao Da chuckled sheepishly.

Cheng Su said, ”This eating comes at a price too. When we go back, you have to write a detailed market research report.”

”Yes!”

”Then let’s continue. Next, we’ll visit department stores and supply and marketing cooperatives to see the prevalence and sales of jam here,” Cheng Su said.

”President Cheng, this city is big enough. If our company enters the market, it would definitely be a great opportunity!” There was a faint gleam in Wang Bo’s eyes.

Guangcheng is so big, just the main four areas alone are enough to excite people, not to mention the other remote ones.

Cheng Su’s eyes sparked as she said, ”Let’s conduct the research first. How the company will develop in the future will be decided after we come back, organize the report, and analyze it carefully.”

”Understood!”

Cheng Su looked at the bustling scene in front of her, a slight smile on her lips, and a glint in her eyes. She was sure she was going to conquer this market. As for how to do it, that would need careful planning.